about AUMM
ATHLETIC URBAN MINDFUL MO(VE)MENt
The way you do one thing is the way you do everything
AUMM is a lifestyle dedicated to achieving balance, performance, and conscious living, designed for those who seek to combine athletic training with mindful intention.
We believe in the power of hybrid training, which embraces diversification—the blending of strength, flexibility, endurance, and mindfulness—to help you perform at your best, both mentally and physically.
Our mission is to guide you in becoming a hybrid athlete, capable of achieving your goals through varied and purposeful movement. We believe in performance through knowledge—understanding your body, how it works, and what it needs is essential to unlocking your full potential.
Whether you’re striving for performance or aiming for a balanced lifestyle, AUMM provides the tools, programs, and movement accessories to help you train sustainably.
As a brand, AUMM is also committed to offering responsible movement accessories and operating as a digital platform that supports your journey in mindful performance.
Our platform will offer a comprehensive library of educational and practical videos on topics like functional anatomy, physiology, nutrition, energy systems, performance and recovery. We also provide exercise tutorials for strengthening, flexibility, and mobility, alongside training programs and the option to be coached by professional trainers. Beyond the physical aspects, we will dive into topics related to well-being, mindfulness, and the mental dimensions of training of athletic performance, ensuring a holistic approach to your fitness journey.
Whether you’re seeking to understand how your body functions or looking for guided workouts to improve your performances, our platform provides the expertise and resources to support your goals. you’ll have the tools to deepen your knowledge, push your limits, and enhance your overall performance.
At AUMM, we help you find balance in your everyday life through intentional movement and mindfulness practices. We believe that with the right approach, anything is possible, no matter your goal.
the mantra AUM symbolizes everything that was, everything that is, and everything that will be
OUR BRAND
AUMM stands for Athletic Urban Mindful Movement, but it also reflects Authentic Urban Mindful Moments, capturing the essence of living consciously through movement and mindfulness. Inspired by the mantra “aum”, which symbolizes the rhythm and flow of life, AUMM embodies the balance between the fast-paced urban environment and the need for intentional, mindful living.
Our offerings begin with carefully crafted movement accessories, starting with our signature mats, designed to be more than just products—they are sacred spaces for personal growth, reflection, and transformation. Each mat becomes a canvas for your journey, evolving with you as you practice and reconnect with yourself. Whether you’re pushing your physical limits or seeking a moment of mindfulness, our mats are your companion on the path to a healthier, more balanced life.
At AUMM, we believe that the accessories you choose are an extension of your mindful movement practice. Our products are sustainably made, combining performance with purpose, allowing you to move with intention, knowing you’re contributing to your well-being and the well-being of the planet.
OUR PLATFORM
AUMM is evolving into a holistic hybrid digital platform where movement and mindfulness meet performance and knowledge. Our mission is to provide a space where you can explore every facet of your athletic journey, from the physical to the mental, all while deepening your understanding of how your body works.
Currently, our platform offers a variety of yoga classes, tutorials, and drills, but we’re expanding to offer much more. Soon, AUMM will become a hub of knowledge, with content covering all aspects of sports and wellness—from nutrition, anatomy, and training, to mobility, performance, and recovery.
We’re bringing in specialists to offer expert insights on topics like triathlon, running, trail, physiotherapy, injury prevention, and training plans. Whether you’re just starting out or you’re an experienced athlete, you’ll find everything you need to enhance your performance and train with confidence.
OUR VISION
we aim to create a community where movement is accessible to everyone and adaptable to any performance level.
Our vision is to foster an inclusive environment where individuals thrive through the power of sharing, knowledge, and movement, using a hybrid approach to sports and fitness. By combining various forms of training—strength, flexibility, endurance, and mindfulness—we offer a comprehensive, holistic experience to help people optimize their performance and reach their full potential.
We believe that fitness and well-being should be accessible to all, and we are committed to teaching people how to move smarter, train more effectively, and perform better. Through expert-led content and tailored resources, AUMM empowers individuals to enhance both their physical and mental capacity in a way that aligns with their personal journey.
OUR JOURNEY
In addition to our online platform, AUMM is dedicated to building a strong community through retreats, weekends, conferences and events. These experiences will allow our members to connect, grow, and explore new ways of moving together. Our goal is to create a space where knowledge and movement are shared, and where everyone can come together to enjoy the benefits of a mindful and active lifestyle.
about victoria
physical and yoga coach, triathlete
lifestyle content creator, copywriter, entrepreneur
Victoria’s journey with movement began from an early age. She was always deeply involved in sports, from tennis and horse riding to dance, hockey, skiing, and kitesurfing. Movement and sports have been constants in her life, shaping her into the person she is today.
In 2014, Victoria’s personal journey took a turn after a major breakup left her struggling emotionally. At the time, she was working in the fashion and art industry, battling eating disorders, and uncertain about her future. Yoga became her lifeline—it reconnected her with her emotions, gave her clarity, and helped her find peace with who she truly was and who she wanted to become.
In 2017, after a transformative trip to Nicaragua to visit her cousin, a yoga teacher, she returned to Brussels with a newfound sense of purpose. This marked the beginning of her yoga teacher training, a path that reshaped her life. She went from being a housewife to becoming a freelancer, navigating a new chapter of her life. When the COVID-19 pandemic hit in 2020, Victoria seized the opportunity, offering daily yoga classes online through her Instagram account. This period confirmed her vision of creating a digital platform to share her passion and expertise. Alongside this growth, her brand also developed naturally and organically, evolving out of her connection with her community and her desire to offer high-quality, mindful movement accessories that aligned with her philosophy of balance and conscious living.
Around the same time, Victoria discovered road cycling, which quickly became her new passion. Two years later, she took on her next challenge—triathlon. Without experience in running (and hating it), she accepted the challenge to participate in an Ironman 70.3. In the months leading up to the event, she immersed herself in training, learning through experience the value of proper programming, progression, adaptation, and recovery. After multiple injuries and months of trial and error, she found a new love for running, built on structured training and gradual progress.
Victoria has since completed four Ironman 70.3 races and has signed up for a full Ironman and a marathon in 2025. Since her start in triathlon, everything has changed—she now loves training and running, and has learned to fully understand the importance of programming, planning, and every aspect of her training. She used to jump into the unknown, making the mistakes we all do, but now she knows why she does what she does and how to improve, not only to perform but also to truly enjoy the journey.
Now, Victoria’s focus isn’t just on racing triathlons; she wants to embody being a triathlete and a hybrid athlete in her everyday life. She’s learned that progression and consistency are key to success. More importantly, she’s learned to adapt, to listen to her body, and to stop comparing herself to others. This shift has allowed her to train smarter, live more mindfully, and find deeper balance in her life.
Professionally, Victoria expanded her knowledge and expertise by becoming a physical coach. Today, her mission is to help people understand their bodies better, train smarter, and perform at their best. Through AUMM, she combines her entrepreneurial spirit, love for sports, and dedication to mindfulness. Victoria’s goal is simple: to guide others on their journey to achieving balance, performance, and well-being.
it’s not about how it looks like, it’s about how it feels
